Our story - two founders, one love
Hi, we’re Karīna and Gerda, the creators of GoodWithin
Our story began when we became mothers and realized just how important self-care and everyday well-being truly are. Here you’ll find effective tools for a mindful, happy woman - tools we use ourselves.
Gerda
Gerda is a co-founder of Goodwithin and a true feeling-led soul. With experience in entrepreneurship within the sports industry, she spent years living at a fast pace — until work overload and the birth of her children became a wake-up call. She realized she no longer wanted to live in constant rush and exhaustion. Choosing a different path, Gerda embraced a slower, more conscious way of being — one rooted in the body, emotions, and inner truth. She believes well-being begins with honesty toward oneself and the courage to pause when it becomes too much. At Goodwithin, Gerda brings warmth, presence, and the gentle reminder that life can be lived in alignment, not pressure.
Karīna
Karina is a co-founder of Goodwithin and a woman who leads with clarity and depth. With a background in finance and a sharp, structured mind, she was used to planning, analyzing, and being in control. Motherhood, however, turned her world upside down. The birth of her child became a profound turning point — one that required her to relearn how to live, slow down, and listen differently. Through this transformation, Karina discovered a new relationship with herself, where inner balance became just as important as outer achievements. Today, she brings thoughtful intention, perspective, and grounded wisdom into everything she creates with Goodwithin.